Mighty Marvel Western: the Second Tier Heroes
Jan 8, 2023 11:52:24 GMT -5
Roquefort Raider and tarkintino like this
Post by MWGallaher on Jan 8, 2023 11:52:24 GMT -5
ANNIE OAKLEY hit the stands in Spring 1948 and ran for four issues until November 1948. During the course of this initial run, she had backups in TWO-GUN KID 3 and WYATT EARP 5. Following the halt, remaindered stories appeared in MILLIE THE MODEL 15-16, TESSIE THE TYPIST 19, and NELLIE THE NURSE 17.
The first four issues feature work from a variety of artists, known, unknown, and tentatively identified at the GCD, but the overall look is consistent with Marvel’s female-focused titles of that era: clean lines, light-hearted visual tone, cartoony but attractive character design, and a hint of sex appeal, along with the romance comics’ attention to lushly-drawn hair and fashion detail. Romance and humor are a big parts of the recipe—this wasn’t aimed at the readers seeking the kind of straight Western adventure Marvel was delivering around then in TWO-GUN KID, TEXes MORGAN & TAYLOR, KID COLT, BLAZE CARSON, and WILD WEST(ERN).
I don’t think anyone here is going to be interested in synopses of the stories; they were of a kind with the many other female features that commanded a large percentage of Marvel’s monthly output, just translated to an old West setting. The series featured Annie, Tex Collins, studly foreman of the Barr-X Ranch, Bruce Barr, the suave mustachioed ranch owner, and Sally, Bruce’s man-chasing secretary. Annie Oakley is hired as a ranch-hand at the Barr-X, setting up a romantic rivalry, as suggested by the opening splash in issue 1:
Annie’s trick shooting is played up, of course:
And there’s plenty of cheesecake on the menu:
Backup features for the series were drawn from Marvel’s other “girl books”, so rather than Westerns, readers got features like Lana and Hedy Devine. So Annie’s stories wouldn’t have seemed out of place when they showed up in other “girl books” after her ongoing was terminated.
Annie’s Marvel series was revived with issue 5 in June 1955 and ran bimonthly for one more year, through June 1956. It was during this period that she also had a back-up in WILD WESTERN 46. The revival coincided with the airing of a television series starring Gail Davis which ran from 1954 to 1957 on ABC. This is one of several instances in which Atlas/Marvel piggybacked on a TV series without the expense of licensing an official adaptation by using a historical figure as the subject (this revival of ANNIE OAKLEY, WYATT EARP), or by relying on a title that might have fooled unsuspecting comics browsers, or at least drawing the attention of tv viewers (GUNSMOKE WESTERN, the revamping and restarting of RAWHIDE KID). Dell was simultaneously publishing their own licensed adaptation, ANNIE OAKLEY AND TAGG, which had the benefit of photo covers of Gail Davis. Dell had already initiated an ANNIE OAKLEY AND TAGG series as part of their FOUR COLOR umbrella title even before the tv series debuted (hence not initially compliant with the tv series continuity), so when Marvel got in the game, Marvel further differentiated the magazines by renaming theirs ANNIE OAKLEY WESTERN TALES. Both competing series depicted Annie (inaccurately) as a blonde, so convenient confusion as to which was the “real” Annie Oakley was likely.
Of course, neither made any effort to authentically represent the historical Annie Oakley, who was a talented performer of shooting, rather than a wild west adventurer, so all that really mattered was preference: Marvel’s version delivered in appealing Ross Andru/Mike Esposito’s lively style, or Dell’s, largely illustrated by the wonderful Dan Spiegle but in a grittier, somewhat cruder technique. Dell’s version lasted more than twice as long on the stands, but with Dell’s arrangement with Western Publishing leading to some odd choices in what went to the stands arranged well in advance, I wouldn’t presume that Dell’s version was necessarily a more popular one with the readers of the time. (I find Marvel’s take a lot more palatable, but I’m an old guy reading in 2023, not a fair representative of the readership at all.)
This incarnation of Annie Oakley has no evident continuity with Marvel’s previous take, and the opening splash introduces her as a new character:
This Annie is a more traditional adventurer of the Old West, but some supporting cast is established, including her father and, most notably, Sheriff Idaho Smith, Annie’s romantic interest:
This version is given an origin story, in which Annie’s father Ben is wounded by outlaws who loot their belongings and steal their cattle. Annie’s mother Agnes rides off in pursuit, carrying her husband’s six-gun, and never returns. A reader might expect to read that Annie’s mother was killed, but perhaps that was too unseemly a fate for a woman in the era of the Comics Code Authority, because it’s not even implied that she died: “And that’s the last I ever saw or heard of your mother, Annie! An’ I don’t want anything like that to happen to you!”
Providing backup in Annie’s series are the usual short one-shot Western stories rather than glamor girls and working women. Romantic problems still plague this filly, though:
Annie and her horse Goldie have a respectable little run, with the Andru/Esposito team shining through. As the series progresses, the story length shortens to the 5-pagers that Atlas seemed to favor during this time. In the final issue, the comic takes a stab at including some references to the real-world history of Annie Oakley, with her joining Buffalo Bill’s Wild West Show:
They might have been setting this up as the new status quo of the book, but in this tale, Annie deliberately botches her performance in order to not show up fellow performer Frank Butler, ending the series on a romantic cliffhanger:
Although Annie’s series ended before her choice between Frank and Idaho could be revealed, she did show up a month later in a crossover with Marvel’s WYATT EARP comic! I discussed that issue in my Western Team-Up thread here:
Wyatt Earp #5: The Day Wyatt Earp Met Annie Oakley!
In February 1965, RAWHIDE KID #44, the backup “When the Gunmen Come!” by Larry Lieber gives us one final update on what may or may not be the Marvel version of Annie Oakley, when the surprise ending reveals that the pretty blonde housewife that a gang of outlaws thinks is harmless reveals her true identity:
Both incarnations of Annie Oakley have a lot of charm and appeal, and are above-average representatives of the quality of material in their respective genres that Atlas/Marvel were publishing at those times. Seeing Andru and Esposito's unmistakable style on display feels a little strange to me in a Marvel Western, where I'm accustomed to the likes of Kirby, Maneely, Lieber, and Heck, but it gives those issues a distinctive quality unlike Marvel's typical Western style. Annie's Western adventures weren't reprinted in the 70's, but this deserves to be remembered as one of the better of Marvel's second tier Westerns.
And she deserves some special respect by being part of the first pair to constitute an authentic example of the Marvel Western Team-Up!