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Post by Deleted on Aug 31, 2021 11:31:57 GMT -5
looks like this is the prototype unpainted sculpt for the upcoming NECA release... Looks amazing. I don't buy many toys any more, but I'll be getting this one assuming I can find it in stores. -M
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Post by otter on Aug 31, 2021 15:57:13 GMT -5
Any word on whether this is the start of an Usagi line, or just a one-off for his cartoon appearance? The description makes it sound like they licensed the whole comic, implying all the characters. But maybe that's just how the license for Usagi works.
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Post by Deleted on Aug 31, 2021 17:21:53 GMT -5
Any word on whether this is the start of an Usagi line, or just a one-off for his cartoon appearance? The description makes it sound like they licensed the whole comic, implying all the characters. But maybe that's just how the license for Usagi works. The NECA announcement and Stan's post said it was for the TMNT line if I read it right, but if it sells well it could lead to more. NECA rarely leaves money on the table. -M
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Post by shadowfax on Sept 1, 2021 14:03:28 GMT -5
To quote M: "NECA rarely leaves money on the table." They're pretty cagey about pricing for their figures, I can't find *any* information on their website! What do the TMNT figures sell for?
Shadowfacts
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Post by Deleted on Sept 1, 2021 15:46:06 GMT -5
To quote M: "NECA rarely leaves money on the table." They're pretty cagey about pricing for their figures, I can't find *any* information on their website! What do the TMNT figures sell for? Shadowfacts They are doing Turtles in a couple different scales it seems, so I am not sure which scale the Usagi figure will be in. The smaller of the two scales I saw were $35-$40 a figure, the larger upwards of $100. I am not sure. the only NECA stuff I bought were the 6 inch Defenders of the Earth line which were $25 a figure. -M
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Post by thwhtguardian on Sept 4, 2021 17:33:21 GMT -5
The level of detail on the face looks amazing!
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shaxper
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Post by shaxper on Sept 5, 2021 12:04:52 GMT -5
Super7 has plans to release an Usagi figure this year too. I'm utterly confused how this licensing works.
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Post by Deleted on Sept 5, 2021 12:12:40 GMT -5
Super7 has plans to release an Usagi figure this year too. I'm utterly confused how this licensing works. Some companies (like DC with Mego and Figures Toy Company who do the essentially the same type of figures, one in retail stores the other not) license things differently for the mass market and the boutique market. NECA hits retail shelves in box stores (Target/Walmart, etc.) Super 7 doesn't, so they may be able to get licenses for the same properties for "different" markets. They also license scales differently, so if Super7 is doing 3 3/4 inch figures while NECA is doing 6 inch, those can be different licenses that go to different companies. Having a master license for the entire property (like Hasbro has for Marvel and Star Wars) is the exception, not the rule in the toy/collectible market right now. -M
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shaxper
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Post by shaxper on Sept 5, 2021 12:24:17 GMT -5
Super7 has plans to release an Usagi figure this year too. I'm utterly confused how this licensing works. Some companies (like DC with Mego and Figures Toy Company who do the essentially the same type of figures, one in retail stores the other not) license things differently for the mass market and the boutique market. NECA hits retail shelves in box stores (Target/Walmart, etc.) Super 7 doesn't, so they may be able to get licenses for the same properties for "different" markets. They also license scales differently, so if Super7 is doing 3 3/4 inch figures while NECA is doing 6 inch, those can be different licenses that go to different companies. Having a master license for the entire property (like Hasbro has for Marvel and Star Wars) is the exception, not the rule in the toy/collectible market right now. -M Normally I would understand this, but Super7 does have a 6" line that is directly competing with NECA and targeting the same adult demographic. Perhaps the license is so hot that manufacturers are just willing to put up with this. Of course, Super7 itself is selling TMNT at two different scales, so that means THREE toy lines for one license, all being produced at the same time.
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Post by brutalis on Sept 5, 2021 12:48:48 GMT -5
Perhaps the difference in licensing now is figures are not a "massive" selling juggernaut in mass production going out for purchase EVERYWHERE. These days it is all limited distribution with smaller overall purchasing opportunities.
Example is I would very much like the Marvel 70's Nova and 80's Quasar figures but will end up without them. Don't care to drive all over Arizona checking every dang Walgreen's (sole limited release) in hope of finding them as well in refusing to pay scalphunter prices via the internet.
So Neca and Super 7 can get contracts for creating and selling. safe in knowing that there is very limited competition in them selling. Everyone loses out in the end anyways from buyers to sellers to the original licensee.
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Post by Deleted on Sept 5, 2021 13:40:06 GMT -5
It could be market too. Figures Toy Cmapny has a license to produce DC 8 inch cloth good figures for the Boutique Market. Here's their Superman... Mego has the DC license to do 8 inch cloth good figures for the mass market. Here's Mego Superman... Figures MSRP $29.99 Mego MSRP $12.99-14.99 If you want the Figures Toy Company Superman, you have to order through them or find a Diamond retailer who ordered them in. If you want the Mego figure, you can buy them at Meijers (or other big box retailer) or through a retailer who has a wholesale account through Mego's official distributor. In licensing terms, those are different markets and require different markets. And even though FTC and Mego are producing essentially the same figure, they are sold in different markets, so different markets. So while Super7 and NECA may both be producing 6 inch TMNT lines, are both available at mass market retailers? If one is servicing the mass market and one the boutique market, they are different licenses even though they are in the same scale. To go back to DC. Both McFarlane figures and Spin Masters have mass market licenses to make and sell DC figures. However in this case. McFarlane has the 6 inch scale and Spinmasters has the 3 3/4 inch and 12 inch scales, so different scales for the same market, but different licenses. Sometimes the difference is intended Age Group. Mattel also has a license for DC figures in the mass market, however only for the pre-school and toddler market, so the only figures they can produce now is through their Imaginext brand targeting that market. They can do any scale under that brand, but it's marketed towards a particular age group. Since licensing is a major source of revenue for companies, some seek to get a larger lump sum from licensees by selling the master license, others try to create as many different licenses to as many different licensees as they can. Licensees have to decide if they can profit in the specific field they license for each property. With TMNT and Super 7 and NECA, each probably got the license they could and exploit in the way they feel they can best profit for it in the range/market they have, even if other manufacturers have similar licenses. A mass market license is going to reach customers a boutique license never will, and allows for a larger economy of scale for larger productions runs so makes it easier to be profitable. Yes it's complicated, and there's a reason why people have to specialize in licensing law to work for these companies. From a customer's point of view, it's all behind the curtain stuff, but the bottom line is what can I buy where and at what price if it's something I am interested in, and the morass of licensing webs are mostly just tangential (or even irrelevant to that) to that-you don't need to know the specifics of licensing deals to buy what you want, just where stuff is sold and how much it costs (And when available). -M
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Post by shaxper on Jun 7, 2022 15:08:48 GMT -5
Photos of the finished figure can be found here.
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Post by Deleted on Jun 7, 2022 17:52:26 GMT -5
Photos of the finished figure can be found here. Oi. Looks good but as a Target exclusive, that means I will never see one at retail to be able to buy it. The back room to speculator/flippers/dealers connection at our local Targets are so strong and prolific that it pretty much means no Target exclusive toy ever hits the shelves in our market. -M
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Post by shaxper on Jun 7, 2022 22:12:52 GMT -5
Photos of the finished figure can be found here. Oi. Looks good but as a Target exclusive, that means I will never see one at retail to be able to buy it. The back room to speculator/flippers/dealers connection at our local Targets are so strong and prolific that it pretty much means no Target exclusive toy ever hits the shelves in our market. -M If it's any consolation, the NECA figures don't seem to be as in demand as they used to be. A lot of the action figure groups I follow are now trying to unload them whereas they were complaining about not being able to find them a year ago. The Channel 6 News giftset can be found on the shelf at all of my local Targets.
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Post by Deleted on Jun 8, 2022 7:39:47 GMT -5
Oi. Looks good but as a Target exclusive, that means I will never see one at retail to be able to buy it. The back room to speculator/flippers/dealers connection at our local Targets are so strong and prolific that it pretty much means no Target exclusive toy ever hits the shelves in our market. -M If it's any consolation, the NECA figures don't seem to be as in demand as they used to be. A lot of the action figure groups I follow are now trying to unload them whereas they were complaining about not being able to find them a year ago. The Channel 6 News giftset can be found on the shelf at all of my local Targets. With over 15 vintage toy stores in the Miami Valley area alone (plus a dozen more toy dealers who don't have regular storefronts but do the con circuit and booths are antique malls), many of them prowling Targets and getting tips when Target exclusives (or other in demand toys) are going to hit the shelves, not to mention the internet flippers who snap things up the day of release put it on ebay and if it doesn't sell in a set amount of time then return it to whichever Target they can to get their money back before the return window expires, it is virtually impossible to find anything with even the slightest demand at our local Targets if you are not there the moment it is put out on the shelves, regardless of demand, as the stores who don't have retail accounts with NECA use Target as their supplier and the flippers snag everything they can with the safety net of returning it later, and those returns rarely make it back to the shelves. The actual demand for the toys has little impact on whether or not these folks snap things up. And I only buy new stuff either form the retail chains or form the vendors I know who have wholesale accounts and aren't raiding the retail shelves for their own stock. -M
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