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Post by jason on Nov 30, 2023 19:56:46 GMT -5
I'm surprised that at this point publishing was still 85% of revenue for them (first page, top of column 4). I'd always been under the impression that licensing was really what was keeping Marvel and DC afloat from the 70s on. DC did very well with licensing, but not so great with publishing. Some Superman titles and New Teen Titans were among the very few high selling books. Marvel did very well with publishing, kicking tail on the newsstands and in the direct market, but not so great with licensing. My personal recollections from the 70s to early 90s is that Marvel did do some successful licensing, but it was mostly t-shirts and posters and the like. DC was producing all those but also had success with action figures, movies, TV shows, cartoons, hobby items, and more. Marvel had the Hulk TV show (let's ignore the Captain America TV movies, even though I liked them as a kid) but that was about it.* DC licensed products were all over the place. The live action Spider-Man TV show did decently enough, but reportedly CBS, which already had Hulk and Wonder Woman, killed it because they were worried about becoming pigeonholed as "that superhero network." Didnt the Spider-Man and His Amazing Friends cartoon do decently enough? It was successful enough to get Firestar into the Marvel Universe proper at least.
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Post by commond on Dec 1, 2023 7:38:25 GMT -5
July & August 1992
Marvel struggled at first to replace the Image guys. Spider-Man was the most problematic book. Given it had been a vehicle for McFarlane to write and draw his own stories, it didn't have much reason to exist without Todd at the helm. Larsen was a decent replacement as folks were conditioned to him replacing him on Amazing Spider-Man. However, when he left, Fingeroth was in a bind. His initial idea seemed to be to treat Spider-Man as Spidey's version of Legends of the Dark Knight and have different creative teams do Spider-Man stories. They tried that for a while without much success. Occasionally, they'd have the other Spider-Man writers do crossover issues, or Fingeroth would write the issues himself. Finally in '94, Howard Mackie and Tom Lyle took over.
The X-office scrambled for a while, but eventually were able to secure Andy Kubert on X-Men, Brandon Peterson on Uncanny X-Men, and Greg Capullo on X-Force. X-Factor is a bit of a mess with Larry Stroman leaving prior to the crossover, Jae Lee guest penciling those issues, and Joe Quesada coming on board just as Peter David was leaving. Alan Davis would remain on Excalibur for a while longer, though I'm not sure if it was considered an X-book as Harras wasn't editing it and it never featured in the X-book crossovers.
The Midnight Sons line began and would grow to include Morbius, Darkhold, Ghost Rider/Blaze: Spirits of Vengeance, and Nightstalkers. This was one case where I thought it was smart to introduce the new books with a crossover. It was also much clearer that this line was based around Ghost Rider, as opposed to The Big Guns with its vague Punisher focus.
The Spider-Man books are taking turns having hologram covers to celebrate Spidey's 30th anniversary. Fingeroth was against this idea, but was encouraged to about the royalties his creators would receive. J.M. DeMatteis still managed to produce his classic Spectacular Spider-Man #189 story despite the nuisance cover.
Captain America turns into a werewolf during the bi-weekly summer story. People hate this storyline almost as much as they hate Liefeld's Heroes Reborn.
J.M. DeMatteis and Mike Zeck produce Amazing Spider-Man: Soul of the Hunter as some kind of PSA against suicide after complaints surrounding Kraven's suicide in Kraven's Last Hunt.
There aren't any curiosities at this point as Marvel seems focused on sales.
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Post by adamwarlock2099 on Dec 1, 2023 8:34:10 GMT -5
A lot I can relate to in this post. All in hindsight as I wasn't buying comics off the stands at this time. But I did enjoy McFarlane on Spider-man. Though more so for the art than the writing. Writing isn't his strong suit but I felt for the most part they held up. Spiderman is the Spidey title that I have the most complete of any Spidey title. But I did not know that Marvel was going for a Spiderman LOTDK type of story telling. Since after McFarlane left it was all over the place with stories and writers and artists. I would have liked the title even more if that format would have worked out.
I kind of dipped my toes in the Midnight Sons stuff, but mostly stuck with Ghost Rider, which I had been already reading back issues of since I picked up the first new issue, at the time, #55 guest staring Werewolf By Night. Morbius, to me, was far more of the interesting character featured in that story line than anyone else. Though finding out Blaze was the "original" (I had no knowledge of the western comic) Ghost Rider was nice. I could buy the Original Ghost Rider reprint comics and learn more about his time as Ghost Rider.
I haven't heard of werewolf Cap. But now I kinda want to read it now.
Was unaware that Kraven's Last Hunt caused any kind of concerns. Though obviously I didn't read it at the time it came out so I didn't know. But I added Soul of the Hunter to my want list so I can get it and read it sometime. I am about due to read Kraven's Last Hunt again anyway.
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Post by rberman on Dec 1, 2023 12:19:46 GMT -5
September & October 1991Byrne returns to She-Hulk and pokes fun at himself on the cover by trying to replace the issue number with #9. Probably wasn't as cute if you were a Marvel editor. I don't think I mentioned the prestige format She-Hulk book that forced Byrne to quit in protest, largely because I didn't notice it when I was going through the monthly releases. Is that the "Ceremony" graphic novel by Dwayne McDuffie and Robin Chaplik? Knowing Byrne, he objected 50% to the concept of someone else writing a character that he was writing, and 50% to something they had that character do.
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Post by zaku on Dec 1, 2023 12:25:58 GMT -5
Was unaware that Kraven's Last Hunt caused any kind of concerns. Though obviously I didn't read it at the time it came out so I didn't know. But I added Soul of the Hunter to my want list so I can get it and read it sometime. I am about due to read Kraven's Last Hunt again anyway. Yep. They said it glorified suicide and it was an unfair depiction of mental illness and so on. To be fair, I never read the original criticism about the story but only reports and articles about it, which just summarized it in a couple of lines. Someone could expand what people's concerns about this story were?
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Post by rberman on Dec 1, 2023 12:53:46 GMT -5
January & February 1990
Betsy Braddock has been turned into an Asian ninja assassin, which I thought was completely badass as a kid but now wonder what the hell Claremont was thinking. On the other hand, Asian Psylocke was more interesting than the Psylocke that ran around in that purple cloak. Claremont was thinking, "If I'm not allowed to use Elektra, I'll make my own Psylektra!" And people ate it up (and still do), so I guess he was right.
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Post by chaykinstevens on Dec 1, 2023 18:48:29 GMT -5
Hulk #393 is an anniversary issue and gets a special foil cover. I think it was only a variant cover, however. I think the newsstand and direct sales editions both had the green foil on the cover. There was a later second printing with a silver background.
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Post by chaykinstevens on Dec 1, 2023 19:15:28 GMT -5
July & August 1992Marvel struggled at first to replace the Image guys. Spider-Man was the most problematic book. Given it had been a vehicle for McFarlane to write and draw his own stories, it didn't have much reason to exist without Todd at the helm. Larsen was a decent replacement as folks were conditioned to him replacing him on Amazing Spider-Man. However, when he left, Fingeroth was in a bind. His initial idea seemed to be to treat Spider-Man as Spidey's version of Legends of the Dark Knight and have different creative teams do Spider-Man stories. Fingeroth may have taken this idea from the cover of McFarlane's #1, which said "the legend of the arachknight."
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Post by commond on Dec 2, 2023 4:54:43 GMT -5
September & October 1991Byrne returns to She-Hulk and pokes fun at himself on the cover by trying to replace the issue number with #9. Probably wasn't as cute if you were a Marvel editor. I don't think I mentioned the prestige format She-Hulk book that forced Byrne to quit in protest, largely because I didn't notice it when I was going through the monthly releases. Is that the "Ceremony" graphic novel by Dwayne McDuffie and Robin Chaplik? Knowing Byrne, he objected 50% to the concept of someone else writing a character that he was writing, and 50% to something they had that character do. According to McDuffie, McDuffie and Chaplik had pitched a She-Hulk series to Marvel that was a She-Hulk and Wyatt Wingfoot rom com. When Byrne returned to Marvel, he was asked what book he wanted to do and chose She-Hulk, though he claims Mark Gruenwald recommended he do it. McDuffie and Chaplik's material was adapted into the Ceremony bookshelf series (minus the jokes apparently.) Byrne was given a copy of the plot to make notes on how to bring it in line with the ongoing series. Byrne hated the story, basically, and pointed out all the changes that needed to be made. However, according to Byrne the story went ahead as originally written, and instead his editor, Bobbie Chase, became making changes to Byrne's scripts to bring it in line with the Ceremony story. Byrne complained to DeFalco and wanted Chase fired. DeFalco didn't want to be like Shooter and sided with Chase. Byrne says he was fired off the book.
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Post by commond on Dec 2, 2023 6:10:37 GMT -5
September & October 1992
Marvel couldn't have been anymore boring at this point if they'd tried. There were more books being published than ever before, but so many of them were mediocre. That wasn't reflected in sales since Marvel still had its cash cows, but the company felt stale and no longer innovative. It wasn't from lack of trying since they produced the books that were asked of them, but there was a definite shortage of ideas at the House of Ideas.
Occasionally, something interesting from Epic would slip through the cracks, like James Robinson and Steve Yeowell doing a book called 67 Seconds. I wasn't buying that type of stuff in 1992, but as an adult reader, I'm much more interested in stuff from the UK being filtered through Epic than I am in foil embossed covers. It's hard to blame DeFalco, or editorial, since the Andrews Group was running a fine toothed comb over sales figures, but it's such a mediocre product they're pedaling to the consumer.
That said, how hard did they have to try? DC sales were terrible at this time. Image sold well, but they only had a handful of titles released each month. Marvel was competing with itself and that meant pumping out the same crap month after month.
I do want to make note of one book, however, and that's the two part Cable series. It was written by Fabian Nicieza and drawn by John Romita Jr. The reason I want to highlight it is that not only did Nicieza try to make sense of the millions of ideas that Liefeld threw out into the world but never had an explanation for, but it launched an ongoing Cable series that lasted until 2002. That feels like a miracle within the 90s environment. I'm not saying it's worth reading. I just think it's an example of what might have been if Cable had been one of a handful of new characters to debut in the early 90s instead of a handful of new ideas per month.
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Post by commond on Dec 2, 2023 6:14:55 GMT -5
Also, I kinda made fun of Punisher: G-Force, but apparently it was the best selling graphic novel of 1992. So, yeah, go 1992.
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Post by zaku on Dec 2, 2023 10:47:33 GMT -5
Also, I kinda made fun of Punisher: G-Force, but apparently it was the best selling graphic novel of 1992. So, yeah, go 1992. This was the time when you could put "Punisher" on your shopping list and it would be a best seller.
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Post by berkley on Dec 2, 2023 14:08:28 GMT -5
I just realised that I have the Weapon X issues of MCP so maybe I'll try to read them while I'm doing other early-90s stuff. I love BWS's artwork, hopefully that will enable me to overlook that it's all about Wolverine.
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Post by commond on Dec 2, 2023 20:07:49 GMT -5
November & December 1992
Marvel's most successful new line of 1992 was Marvel 2099. It started out as project between Stan Lee and John Byrne. Stan talked it up for several months in his Marvel Age column, but Stan and Byrne differed on their vision for the project and Byrne wound up taking his ideas to Dark Horse where he published his 2112 graphic novel and Next Men series. Stan's idea morphed into Marvel 2099, and he remained involved in the project for a short time with his work on the Ravage 2099 book. Spider-Man 2099 was the most successful of the new titles, but all of the books sold well, particularly the first issues. It's no surprise that Spider-Man 2009 was successful as it was written by Peter David, who was arguably the best writer Marvel had at the time. It can rightly be considered one of the bright spots in an otherwise dreary year for Marvel.
The summer X-Men crossover became a fall X-Men crossover. It's purpose was to clean up some of the mess Liefeld had left behind. I was here, I bought it, but I can proudly say that I ripped open the poly backs to get at the trading cards.
Fall was a big time for Hulk fans with the publication of Incredible Hulk #400 and Hulk: Future Imperfect. The latter was one of the best series of its era, and really an outstanding piece of work for its time.
Digging through the crates, so to speak, there's a Bill Sienkiewicz Wolverine story with some pretty cool art, another Moebius Airtight Garage spinoff, and the Ren and Stimpy comic.
The award for Most Annoying New Character of 1992 goes to Slapstick.
The best selling Marvel comic of 1992 wouldn't be published until the second week of December. Can you guess what it was?
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Post by codystarbuck on Dec 3, 2023 12:53:07 GMT -5
Life of Christ #1? (The Nelson part of the logo is the Thomas Nelson Publishing company, a major publisher of Christian inspiration books)
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