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Post by hondobrode on Jan 7, 2017 0:00:28 GMT -5
So, DC's Rebirth has been an unqualified success, and brought them an improved marketshare with better content and a lower cover price, despite being published twice a month.
Marvel now announces a shift instead of a digital copy of the paper copy you buy with your $ 3.99, you'll now get a couple of extra "tease" issues of Marvel history, like Civil War, in a digital code, for a limited time, to encourage you to purse the tease and give you more value for your hard earned schekels.
Will it work ?
Honestly, it's clever, and more-for-practically-nothing from Marvel, but I don't think it will work.
thoughts ?
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Post by Deleted on Jan 7, 2017 0:12:14 GMT -5
So, DC's Rebirth has been an unqualified success, and brought them an improved marketshare with better content and a lower cover price, despite being published twice a month. Marvel now announces a shift instead of a digital copy of the paper copy you buy with your $ 3.99, you'll now get a couple of extra "tease" issues of Marvel history, like Civil War, in a digital code, for a limited time, to encourage you to purse the tease and give you more value for your hard earned schekels. Will it work ? Honestly, it's clever, and more-for-practically-nothing from Marvel, but I don't think it will work. thoughts ? If initial reactions are indicative of it, it will be a disaster for MArvel. There seems to be a lot of people who were only buying the physical copies because they could get free digital copies who will no longer but the books in physical format (buying digital only when prices drop or trade waiting) and there is a rather large secondary market for the digital codes (people either trade codes or sell the codes t reduce the price of the books) that will now end and that will reduce the number of people putting eyes on their books. One retailer tweeted that he had 3 pull customers each of whom was pulling nearly all the Marvel titles cancelled their pulls within an hour of this announcement form Marvel saying they will be going digital only now or trade waiting, which is a huge loss of sales for 1 retailer to absorb. While I get the thought behind trying to entice people by making them think they will get more for their money offering 2-3 free books each week with the new codes, the free books seem t be recent back issues just getting trade releases and will be the first issues of such trades t promote the release rather than actually offering additional materiel, it is marketing not more for your money. In an era where free digital copies are becoming part and parcel of the offerings in other entertainment medium, I though Marvel offering the free digital copies was forward thinking, this move seems regressive. -M |
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Post by Deleted on Jan 7, 2017 0:20:35 GMT -5
Prefer the $2.99 covers. Marvel's 'tease' may be of no interest to someone who buys specific titles. Marvel can kiss my caboose.
That said, I still have a fairly healthy Marvel pull-list so woe is me.
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Post by hondobrode on Jan 7, 2017 0:52:16 GMT -5
That's kind of what I thought more fans than not would think.
I remember around 2000 when they had those 100 page giants with bonus material.
They didn't last long.
Same fence with a new coat of paint.
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Post by Randle-El on Jan 7, 2017 2:03:09 GMT -5
I think it's a bad move. I think Marvel is thinking that the paper copy is the "real" product that people are buying, and the digital code is just a nice bonus. But for some people, it could be the other way around -- they are buying the digital copy, and getting a free paper copy. That perspective isn't wholly unreasonably considering digital comics are the same price as paper copies. I'm sure there are people out there who buy physical Marvel comics primarily because of the code. If the latest issue of Amazing Spider-Man is $3.99 on release day at Comixology and $3.99 at my LCS, but the latter gives a physical AND digital copy whereas the former only gets me the digital copy, it's pretty obvious which one provides better value. On top of that, you can resell either the code or the physical copy and get some money back.
I'm not really that affected by it, since I have a subscription to Marvel Unlimited. But I do still buy a couple of Marvel books in physical format, and the digital codes were a nice bonus which I always redeemed (I liked that the Comixology versions were full HD resolution, whereas the MU versions tend to be a bit lower res).
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Post by Roquefort Raider on Jan 7, 2017 13:29:12 GMT -5
I want a good story with good art in a relatively inexpensive format. I want it to be a proper comic, not a publicity stunt for a movie or a TV show. I want its creators to respect the ongoing nature of American comic-books, understanding that most readers are in there not for a quick dip but for a number of years.
If I can't get that, no amount of digital/bonus/tease/App/card/movie tickets will get me to read Marvel coimics; I'll stick to indy titles or European bandes dessinées.
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Post by Deleted on Jan 11, 2017 15:32:19 GMT -5
If you could use the 'free comic' digital credit to buy an old Marvel title of your own choosing from their entire digital back catalogue, then it might not have been a completely bad idea. Buy a moden comic from your LCS, check out some digital back issues of your choice as a bonus online with the free codes. That might be a nice incentive to some people. However, to be force fed certain comics to 'hook you in' to a specific title is a load of nonsense.
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