DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015

Dr. Poison
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DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 22, 2015 17:13:43 GMT -5

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Post by Dr. Poison on Apr 22, 2015 17:13:43 GMT -5

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DC Entertainment, Warner Bros. & Mattel Launch DC SUPERHERO UNIVERSE FOR GIRLS in Fall 2015
by Newsarama StaffDate: 22 April 2015 Time: 04:00 PM ET 2452 111Reddit7Submit2

Recognizing the burgeoning demographic of young, female superhero fans, on Wednesday DC Entertainment and Warner Bros announced DC Super Hero Girls, what they call an "unprecedented initiative" aimed at girls 6-12 that will include original graphic novels by DC.

Joining forces with Warner Bros. Animation, Warner Bros. Consumer Products, LEGO, Random House and Mattel, DC calls the Fall 2015 launch“an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.”

DC Super Hero Girls centers on the female superheroes and supervillains of the DC comic book universe – including Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and more – during their formative years and as “relatable teens” – prior to discovering their full super-power potential.

Featuring a “completely new artistic style and aesthetic,” each character has her own storyline that explores “what teen life is like as a superhero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.“

The new line encompasses multiple entertainment content platforms and product categories to create an “immersive world.”

“DC Entertainment is home to the most iconic and well-known superheroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

The initial Fall launch will include an “immersive digital experience, original digital content and digital publishing – providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.“

“Developing a superhero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience –from content to consumer products – is something we are excited to be doing in conjunction with our great partners,” said Brad Globe, President of Warner Bros. Consumer Products. “It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present.”

Mattel is collaborating with all the partners under the Warner Bros.’ umbrella on DC Super Hero Girls’ “narrative creation, interactive digital activations and ultimately a toy line launching in 2016.”

Mattel’s contributions will include an action figure line, an area DC says has been primarily developed with boys in mind, and fashion dolls featuring “strong, athletic bodies that stand on their own in heroic poses.”

“Partnering with the best and being the best partner is of paramount importance,” said Richard Dickson, President, Chief Operating Officer, Mattel. “Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know superhero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”

In addition to more worldwide consumer products partners that will be announced in the future, the Random House Books for Young Readers imprint of Random House Children’s Books has been named the “master publishing partner” for the new franchise and will create a portfolio of beginning in Spring 2016. A series of original graphic novels will be also published by DC, and the LEGO Group will also partner “leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO® building sets designed to inspire girls' imaginations. “

Currently Reading: Aquaman, Birds of Prey, Green Arrow, Hal Jordan & The Green Lantern Corps, Justice League of America, Titans, Trinity, Wonder Woman, & Wonder Woman '77..

Dr. Poison
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DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 22, 2015 17:25:03 GMT -5

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Post by Dr. Poison on Apr 22, 2015 17:25:03 GMT -5

What a bunch of overly busy, awkward looking costumes. There's not one in the bunch that I wouldn't make some alterations to but then again, I'm not the target audience for this initiative so I guess it doesn't really matter what I think.

Currently Reading: Aquaman, Birds of Prey, Green Arrow, Hal Jordan & The Green Lantern Corps, Justice League of America, Titans, Trinity, Wonder Woman, & Wonder Woman '77..

hondobrode The Power Cosmic! Posts: 8,266	DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 22, 2015 21:19:33 GMT -5 Quote Select Post Deselect Post Link to Post Back to Top Post by hondobrode on Apr 22, 2015 21:19:33 GMT -5 Great move by DC Comics used to sell tons to girls back in the 50's and 60's. Nice to see the scales start to even out a little.

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DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 22, 2015 22:41:27 GMT -5 Cei-U! likes this

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Post by Deleted on Apr 22, 2015 22:41:27 GMT -5

Apr 22, 2015 21:19:33 GMT -5 hondobrode said:

Great move by DC

Comics used to sell tons to girls back in the 50's and 60's. Nice to see the scales start to even out a little.

I'll disagree. It's good to see them trying to be inclusive, but most of the girls I know don't want stuff labelled "for girls" any more than kids want things labelled "for kids." No one wants the stuff they follow to be set aside as the "not real" stuff or that's nice you like that stuff but the "real" Wonder Woman or the "real" Harley Quinn" is this. If they wanted to make their main line more inclusive and appealing to a wider audience, I would say great, but making a "girls" line will kill the appeal to the intended audience and become a self-fulfilling prophecy of failure, so they can see, see the girls line didn't sell, girls don't want comics. And yet titles like Batgirl, Ms. Marvel etc. that are appealing to a wider audience but aren't labelled "for girls" are moving up the sales chart. They can say we tried without alienating the grizzled fanboy audience that makes up their shrinking core of readers. It's the same reason why female fans get upset when superhero toys are labelled boys' toys. Make a product with wide appeal, don't try to pigeon-hole your marketplace because that's the fastest way to alienate you potential customer.

-M

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DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 23, 2015 0:50:31 GMT -5 Dr. Poison and Earth 2 Flash like this

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Post by hondobrode on Apr 23, 2015 0:50:31 GMT -5

Let's see what happens.

I think it's more for the parents that are buying for those young girls in the 6-12 age group, as daughters, nieces, grandchildren, gift recipients, etc.

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DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 23, 2015 0:57:56 GMT -5

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Post by Deleted on Apr 23, 2015 0:57:56 GMT -5

Apr 23, 2015 0:50:31 GMT -5 hondobrode said:

Let's see what happens.

I think it's more for the parents that are buying for those young girls in the 6-12 age group, as daughters, nieces, grandchildren, gift recipients, etc.

I hope it expands the readership, but I think DC is severely underestimating the level of insult customers feel when targeted with tokenism in product lines, and an insulted customer is not one who spends their money on any of your products.

-M

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DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 23, 2015 1:02:07 GMT -5

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Post by Deleted on Apr 23, 2015 1:02:07 GMT -5

This, however, is a much better attempt to expand the audience and capture more female readers of all ages...

Jill Thompson's WW GN

Jill Thompson posted about her new Wonder Woman graphic novel called The Very Selfish Princess. She will be handling all of the writing and art chores other than lettering which will be done by Jason Arthur. She makes it clear that this is her version of Wonder Woman and does not tie into any existing character and has nothing to do with Grant Morrison.

WONDER WOMAN: THE VERY SELFISH PRINCESS is Jill Thompson’s storybook style reimagining of the early years of the Amazon Princess Diana, who would grow up to become Wonder Woman. This fully painted graphic novel is unlike any Wonder Woman tale you have ever read, told as only Eisner Award-winning writer/artist Thomspon could. When young Diana has the fawning attention of a nation, she soon grows spoiled. But a series of tragic events take their toll, and Diana must learn to grow up, take responsibility, and seize her destiny.

My upcoming Wonder Woman Graphic Novel is a stand alone story written and illustrated by me. My letterer is Jason…

-M

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DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 23, 2015 2:46:13 GMT -5

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Post by Deleted on Apr 23, 2015 2:46:13 GMT -5

They are using this format (Manga-Style) to target young girls into the world of Superheroines so that they can encourage them to start reading Comic Books. They hope to make it a hit and they are targeting girls from all over especially Japanese boys and girls because this style very similar to Manga.

I think that this shoe will be a hit when it's makes it's debut this fall.

Earth 2 Flash
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DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015 Apr 23, 2015 21:33:12 GMT -5

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Post by Earth 2 Flash on Apr 23, 2015 21:33:12 GMT -5

I think that is the definitive Katana design. It is amazing.

I showed these designs to my daughters. The designs for Batgirl and Bumblebee aren't too popular in our house. Having said that, we all agree that Bumblebee reminds us of the Strawberry Shortcake line. It might not be too much of a stretch to get Strawberry Shortcake fans to try this line out.

I personally think that the designs for Supergirl, Wonder Woman, Harley Quinn, and Poison Ivy are cute. I could EASILY see myself making a lot of purchases from this line if my daughters were still in the 6-12 range.

I think they have missed the boat a little though. A Mera design would have been perfect to go with this group. I suppose its not too late for them to add her in.

Last Edit: Apr 23, 2015 21:34:00 GMT -5 by Earth 2 Flash

DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015

Post by Dr. Poison on Apr 22, 2015 17:13:43 GMT -5

Post by Dr. Poison on Apr 22, 2015 17:25:03 GMT -5

Post by hondobrode on Apr 22, 2015 21:19:33 GMT -5

Post by Deleted on Apr 22, 2015 22:41:27 GMT -5

Post by hondobrode on Apr 23, 2015 0:50:31 GMT -5

Post by Deleted on Apr 23, 2015 0:57:56 GMT -5

Post by Deleted on Apr 23, 2015 1:02:07 GMT -5

Post by Deleted on Apr 23, 2015 2:46:13 GMT -5

Post by Earth 2 Flash on Apr 23, 2015 21:33:12 GMT -5

DC SUPERHERO UNIVERSE FOR GIRLS Debuts in Fall 2015