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Post by hondobrode on May 19, 2015 13:15:08 GMT -5
          There had to be a reason the new West Coast Dc hired all those branding, licensing and content managers. It’s to create a new branding message and it is…”DC You.” Which sounds like it might be an insult but is really a way of saying that these comics are for YOU. The new DCyou url is live, and here’s the ad campaign. SPOILERS!!!! DC Entertainment revealed a bold new advertising campaign today titled “DC YOU.” The campaign shines a spotlight on the New DC Universe (DCU) line of comic books, and reinforces the company’s commitment to creating a diverse offering of titles – something for everyone. “With the New DC Universe, there’s a story for every kind of DC Comics fan. There’s a story for YOU,” stated Amit Desai, senior vice president of marketing and global franchise management, DC Entertainment. “The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign – DC YOU – celebrates this bold, new direction.” Beginning June 3, the new DCU will consist of 24 brand-new series as well as 25 on-going, best selling fan-favorite series, resulting in the most ambitious DC Comics lineup-to-date. Celebrating the new direction of the DC Universe, the DC YOU advertising campaign will focus on four main themes: Characters – DC Entertainment will highlight its iconic characters, like Batman, Superman and Wonder Woman, as well as popular characters, such as Batgirl, Black Canary, Bizarro, Cyborg and Starfire. Talent – The campaign will spotlight top writers and artists, as well as emerging fresh voices, who are on board to help create an expansive line of comics that appeals to a broad audience of fans. Comic talent featured in the campaign include Batman’s Scott Snyder and Greg Capullo, Superman’s Gene Luen Yang and John Romita Jr., Justice League’s Geoff Johns and Jason Fabok, Justice League of America’s Bryan Hitch, Black Canary’s Brendon Fletcher and Annie Wu, among many others. Stories – The campaign will engage the readership, showcasing the diverse range of styles and genres as well as approaches to storytelling across the New DCU through various taglines, such as Are YOU ready to laugh?, Are YOU ready to hashtag this?, and Are YOU ready for the new awesome? Fans – As the campaign name suggests, the New DCU is first and foremost about our fans and our commitment to creating great stories for all fans. The campaign will celebrate life-long fans as well as those new to comics. DC YOU will appear in print inserts and ads across DC Entertainment’s physical and digital comic books beginning May 20. Digital ads featuring video content will begin airing June 3 across major online platforms. The campaign will come to life on the DC Comics website (DCComics.com/DCYOU) and multiple DC Comics social media channels will encourage fans to celebrate and share their DCU via hashtag #DCYOU. And this year’s Comic-Con International San Diego(July 9-12) will bring DC YOU directly to fans in fun and engaging ways. As part of DC YOU, DC Entertainment will also offer comic book retailers weekly promotional packs filled with collectible items inspired by the New DCU line of comic-books. These items will include posters, masks, temporary tattoos, stickers and are sure to encourage fans to visit their local comic book shop each week. |
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DC You
May 19, 2015 15:22:48 GMT -5
Post by Pharozonk on May 19, 2015 15:22:48 GMT -5
So the DCU will become even less recognizable than the one I grew up with?  |
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DC You
May 19, 2015 19:18:28 GMT -5
Post by wildfire2099 on May 19, 2015 19:18:28 GMT -5
Well, I'll be positive... nice to see Gotham Academy and Titans Starfire and Cyborg getting some marketing love.
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Post by Slam_Bradley on May 19, 2015 20:31:01 GMT -5
So the DCU will become even less recognizable than the one I grew up with? Just like every other generation. Welcome to adulthood. |
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Post by thwhtguardian on May 19, 2015 21:42:21 GMT -5
I still think Bizarro is amazing
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DC You
May 19, 2015 23:44:08 GMT -5
Post by Deleted on May 19, 2015 23:44:08 GMT -5
They seems to look like "Novels" than "Comic Books" and this move could backfire on DC Comics and I'm not trying to sounds negative here - but I've just saying that this concept is very new and I hope for the best that this series will not fail for DC Comics.
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Post by Pharozonk on May 20, 2015 8:27:46 GMT -5
So the DCU will become even less recognizable than the one I grew up with? Just like every other generation. Welcome to adulthood. I'm only 19 dammit! I want to still be a kid. |
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DC You
May 20, 2015 8:55:56 GMT -5
Post by Deleted on May 20, 2015 8:55:56 GMT -5
CHANGE MAKES ME NERVOUS.
Brrrrr.
Guess we're not getting the original Wally West back?
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DC You
May 20, 2015 14:44:07 GMT -5
Post by wildfire2099 on May 20, 2015 14:44:07 GMT -5
Was he in any of the Convergence stuff? I didn't read the Flash one... but He's not in the Titans ones.
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shaxper
CCF Site Custodian
Posts: 22,874
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DC You
May 20, 2015 15:53:34 GMT -5
Post by shaxper on May 20, 2015 15:53:34 GMT -5
Weird to see Midnighter move into the core DCU lineup, especially as he was originally intended as a parody of Batman.
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DC You
May 20, 2015 17:01:12 GMT -5
Post by Deleted on May 20, 2015 17:01:12 GMT -5
Was he in any of the Convergence stuff? I didn't read the Flash one... but He's not in the Titans ones. Yes. I have the first book, but not the second book. I haven't read it yet. |
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DC You
May 22, 2015 14:17:20 GMT -5
Post by fanboystranger on May 22, 2015 14:17:20 GMT -5
I'm hoping that this turns out to be the real deal, and the story really does take precedence over the universe. I also hope fans will try some books out of their comfort zones. There's a lot of interesting new books here, but other than Cyborg and maybe We are Robin, I question their chances in this conservative market. Hopefully, people will try some of them out and stick with them.
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DC You
May 22, 2015 18:13:57 GMT -5
Post by fanboystranger on May 22, 2015 18:13:57 GMT -5
Weird to see Midnighter move into the core DCU lineup, especially as he was originally intended as a parody of Batman. I wouldn't say that Ellis really wrote Midnighter as a parody of Batman, though. He was clearly inspired by Batman and the innuendo was that he had a relationship with Apollo/Superman, but it wasn't really meant to spoof or make fun of Batman. It was just a very different take on the character type. Those Stormwatch issues where he and Apollo were introduced were pretty damn serious comics. The Authority was a bit more playful with them. |
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DC You
May 22, 2015 18:56:40 GMT -5
Post by thwhtguardian on May 22, 2015 18:56:40 GMT -5
Weird to see Midnighter move into the core DCU lineup, especially as he was originally intended as a parody of Batman. He was used really well in Grayson recently too, though I don't think I'd buy a book where he was the main focus. |
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shaxper
CCF Site Custodian
Posts: 22,874
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DC You
May 22, 2015 19:06:12 GMT -5
Post by shaxper on May 22, 2015 19:06:12 GMT -5
Weird to see Midnighter move into the core DCU lineup, especially as he was originally intended as a parody of Batman. I wouldn't say that Ellis really wrote Midnighter as a parody of Batman, though. He was clearly inspired by Batman and the innuendo was that he had a relationship with Apollo/Superman, but it wasn't really meant to spoof or make fun of Batman. It was just a very different take on the character type. Those Stormwatch issues where he and Apollo were introduced were pretty damn serious comics. The Authority was a bit more playful with them. I definitely think that first appearance, where they weren't intended to become recurring characters, was being played for laughs, even if the story ultimately had a very serious center. Batman and Superman as gay lovers, where Batman rides Superman's back and holds his chest firmly for transport? It's straight out of The Ambiguously Gay Duo. Certainly, as Ellis continued to spend time with them, and as Millar and others filled his shoes after, we saw the heroes treated seriously and their relationship portrayed with dignity. |
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