I wanted to take a break from exploring the 80s independent publishers and take a look at the world of self-publishing. With the rise of the Direct Market, in the late 70s, a new avenue for putting out comics emerged and several individuals, who saw no chance of publishing their work via DC or Marvel, or even Charlton or Gold Key, found that they could get their books out themselves. There were a few national distributors and a host of regional ones (yep, Diamond wasn't a monopoly, yet...). So, those enterprising folks put out their own comics; created, printed and marketed themselves. The earliest success stories were a Canadian, Dave Sim, and a pair of Americans, Wendy and Richard Pini. Dave Sim's Cerebus hit the racks in 1977 and never looked back. Inspired, somewhat, by the work of Steve Gerber, on Howard the Duck, and Barry Windsor-Smith's work on Conan, the barbarian aardvark began his adventures, which would eventually reach a self-imposed goal of 300 issues. Along the way, it went from pure parody to a true expression of whatever entered Dave Sim's head. Cerebus is well covered here, so I will skip that.
The Pini's launched their Elfquest in Fantasy Quarterly, in 1978. When the publisher folded, the Pinis, who felt that the previous 2 issues (FQ and Elfquest #1) had been rather poorly done and they could do better. They borrowed money and started WaRP Graphics (WaRP standing for Wendy and Richard Pini). They published Elquest from the second issue on, eventually reprinting the original series via Marvel's Epic imprint, and later licensing the series to DC, who put out 4 Elfquest Archive editions. In the 90s, Warp had turned into a little empire, with multiple series being produced, most from other creators (including Barry Blair, who had done his own elf-themed comics, previously). I wont be covering those, as I have never read the series. I know, shame, shame. I have looked at them, in the old color book collections, but never really connected with it. The series has won tons of awards and was beloved by readers. If you enjoy fantasy, seek it out. It's just not really my kind of fantasy material and I never really found an "in" to it. My loss, I suppose. Maybe someday.
Jack Katz and The First Kingdom was another early self-publisher. I saw ads for the series in First Comics, from either a store or distributor, which featured First Kingdom, cerebus, Elfquest, and some Frank Brunner portfolios. I eventually got the series and tried reading it. It was a blend of science fiction and fantasy and became Katz's life's work, after years of working in the industry (including Atlas/Marvel). Again, I didn't really warm to it, though I had barely started reading it. The sheer magnitude of the series was impressive; but, the writing just didn't click with me. I was young, then, so maybe I should look at it again. I've changed my mind about many things in the ensuing years. The series was eventually collected in some nice hardcover volumes, in recent years.
No, the one I want to talk about is Martin Wagner's Hepcats.
Hepcats is one of the best works that came out of the self-publishing movement that followed the debut of Cerebus and it is also the saddest. Not just the story itself; but, also its publishing history. It remains an unfinished masterpiece and represents the crushing world of publishing, in the 90s (and even today).
Martin Wagner started in his journey in 1985, while attending the University of Houston. He created a comic strip for the school newspaper, the Daily Cougar, called Shasta Says. The series featured anthropomorphic characters, based on the school's mascot, Shasta the Cougar. Wagner ended up transferring to the University of Texas, at Austin; but, continued the strip for another semester, with the paper paying for the work. The strip was so popular they made they unique offer. However, after a bout of censorship and butting heads with the newspaper's editor, Wagner stopped the strip. He launched a new one on the Daily Texan, the newspaper of the Univ. of Texas. That paper had featured some illustrious people's work over the years: Berke Breathed, Chris Ware, Robert Rodriguez, and Wagner. Hepcats launched as a daily humor strip, much in the style of Doonesbury and Bloom County. It was in the art style that it matched those strips, rather than political topics. Hepcats featured humorous events in daily college life.
The series starred Joey McLyon
a young college student, and a bit of a dim bulb. Oh, he isn't stupid; just a typical college age male, with a common sense deficiency and lack of maturity. We also see his parents and younger sister, through the course of the strip. His roommate is Gunther Rhino...
Gunther is more level-headed and a more serious student. He still likes to party; but, he's a bit more attentive to why he is in college. He's also the go-to guy for his friends, when they need sensible advice. He and Joey eventually meet Arnie Coames...
Arnie is socially inept and a bit of a pain. At one point in the strip, he fakes a suicide attempt for attention. The story proved effective enough that several people contacted the newspaper about it, both worried about the character and about Wagner himself. Joey and Gunther end up as Arnie's best friends and help bring him out of his shell, which is further advanced when he meets a student/stripper, Erica Davis...
Erica works at a local strip club to help pay her way through school and Arnie ends up helping out at the club and becomes a favorite of the dancers. Through the course of the strip, Erica and Arnie are an item; but, Erica is mainly there to add a female, as the strip was very much a guys' story.
The strip was filled with great humor, with a typical gag-a-day format, but with continuing storylines. Some of it was collected in Yo---The First Hepcats Volume, published while Wagner was still at the Univ. of Texas. It was later collected in its entirety, along with Hepcats #1, as The Collegiate Hepcats.
In 1988, Wagner decided to persue publishing Hepcats as a self-published comic, under the company name Double Diamond Press. From the start, the influence of Cerebus was obvious...
In that first issue, we meet Joey, as he sits in a lecture, bored out of his mind. His focus wanders to a pretty young woman sitting in the lecture hall. he starts to fantasize about her (naked) and it turns into a Conan/Cerebus riff. He wakes up from the daydream to find the hall empty and goes off to meet Gunther.
Eventually, after a bit of comedy, Joey goes off to study and runs into the girl from the lecture, who says "Hi!"
The second issue (done in a "sideways" format, as in Cerebus) introduces Arnie and Erica, as the gang comes to New Orleans, for Mardi Gras. Erica came from New Orleans and is going to work in an old club, while they are there. the boys wander around and Arnie mopes. Erica seems to be hiding something from him and he knows little about her past life. She pretty much ditches him there. They stay with an old friend a painter, and then she hooks up with the manager of the club and her old dancer friends. Meanwhile, Joey and Gunther look around the festivities and Gunther nominates Joey to wrestle a woman, at a carnival event site. The woman is challenging all comers and whooping the tar out of them. $25 is offered to anyone who can last a round. Needless to say, Joey doesn't get the money. Gunther consoles Arnie and he heads to the club to find Erica, whol belts a grabby customer. She calls it a night and collects her money and then takes the boys to dinner.
These first two issues are basically an extension of the college strip. It is less the gag format of the strip, which aped the pacing of Bloom County. This has more of that Cerebus influence, where jokes are built across the page and the issue, while getting deeper into the emotional content. Issue 2 especially goes for the emotional drama of the characters, as Arnie deals with Erica's secretive past and jealousy. All of this is to introduce the characters to a new audience and set up the first storyline, Snowblind.
Wagner structured Hepcats to follow the "phonebook" format of Cerebus, with each storyline fitting into a single volume. Snowblind was intended to cross over two volumes, covering issues 3- 20, with 3-10 forming Vol.1 and 11-20 Vol. 2. Issues 21-25 were to be called The Freshman Quintet, and would tell the rest of the college stories. it was to be more humor driven and sounded like it would be a reworking of the college strip. Issues 26-39 were to be more serious, called Glass Heartbeat, with the characters as adults, looking back on their post-college lives, from the present (our present). we would see their ups and downs and Wagner promised that things wouldn't necessarily turn out like we hoped. However, we never got to Snowblind, Vol. 2.
Snowblind, Vol. 1 is told in a backwards fashion, as we see Erica in the hospital, with Arnie waiting to see her. Joey and Gunther are there supporting their friend. Erica acts as a narrator, providing a running commentary about the events as they unfold. It takes up to issue 10 to see everything; but, we start out with the knowledge that Erica was pulled out of the freezing waters of a lake, after what appears to be a suicide attempt. We don't see this part until later. At the start, we step back from the hospital and see that it is December. Arnie is going to be giving Erica a ring and wants Joey and Gunther to help him out. Gunther is to distract Erica on their shopping trip, while Joey and Arnie get the ring. There's plenty of character comedy and conversation while this happens. At the mall, Erica sees someone and faints. She is awakened and takes off to the restroom, and we see the guy chase after her. Gunther misses this, as do Arnie and Joey. Erica is awakened from a dream by a woman in the restroom and shrugs it off as a migraine, as she leaves the restroom, she sees the man again and faints. He takes her outside, in back of the mall. We are left to wonder who he is and why Erica is fainting. Arnie goes looking for her and is pointed to the parking lot. he finds the man and Erica arguing and attacks him, calling for someone to call the cops. The man escapes and Arnie chases him down. The man gets free and pulls out a knife, threatening Arnie. A delivery driver shows up and the man takes off. Arnie takes Erica to report this to the police, though she seems reluctant and gives a vague description. Arnie wonders what is going on. We go back and forth through this, from the hospital, back to the events that led to the suicide attempt. We see the man break into Erica's place and find out that she calls herself Erica, when he knows her as Kathryn. Eventually, he gets her on the phone and they meet and we find out he is Erica's brother. She is reminded of her past, with their abusive father, who was split from their mother. We learn from Kevin, the brother, that their father committed suicide, though he intended to kill the entire family. Kathryn disappeared, leaving only their little sister Anneke alone in the house, covered in blood. Anneke is now 13 and suffers from the trauma of what occurred. After Kevin is gone, we see Erica and Arnie join Joey and Gunther at Joey's parent's lake house and this is where Erica attempts suicide. The final two issues reveal what happened and why Erica ran away. I'll get to that in a moment.
The series was mature in every fashion. It features nudity; but that isn't a sign of maturity. The storytelling is. These are complex characters with real emotions and personalities; they do good and bad things. Life isn't an easy thing, there isn't a grand adventure, other than that of life itself and the people you meet along the way. As Erica's past unfolds, she goes beyond being Arnie's girlfriend, into both a tragic and heroic figure. Erica was originally conceived as a girlfriend for Arnie and her being a stripper was a joke, which took on its own life. It turned into a bizarre reality for Wagner, which he details in both an interview in The Comics Journal (issue 173) and in the introduction to the collected edition of Snowblind. Wagner found himself with fans at a local strip club, while doing the comic strip version at UT. he was introduced to a dancer, called Chelsea, whose real name was Tiffanie. He fell in love and they got married. It ended badly. Very badly. Tiffanie was very secretive about her past and claimed there was childhood abuse. Wagner said there was something odd about her father and he believed there was physical abuse; but, no one was ever quite sure about sexual abuse. They believed it was possible; but, Tiffanie turned out to have a wild inner fantasy life, that included a non-existent twin sister, Chelsea, and other mental issues. She is not Erica, but, Wagner's life with her informed the story. Arnie is not Wagner, but, he is informed by Wagner. Another woman, who worked on the Daily Texan, was also an inspiration for Erica. She had answered an ad for a photographer's assistant; not a model, an assistant. He took her to get some equipment from a hotel room and then restrained her and raped and terrorized her, before she was able to trick him into letting her use the bathroom and escape out a window, naked. Wagner had been talking to a colleague about the news story about the incident, when the female colleague, overhearing them, told him that she was the victim. Wagner said she was matter of fact about it and told how she escaped. he says she almost wore it like a badge of honor, that she survived this and would not let it control her life. These two different women inspired a curiosity that led to Erica's development as a character, which is the heart of Snowblind.
Wagner's art is amazing...
Now, I am sad to say, I didn't jump on this series right away. My comic reading habits were like many in 1988; I read a lot of superhero stuff. Mostly DC, and similar stuff from some of the indies. I read some adventure stuff from the indies, starting in 1984, with Jon Sable, and continuing to American Flagg and Lone Wolf & Cub. In 1987, I started branching out a little and even moreso in 1988. I dabbled more and more into the indies while I was serving in the Navy, from 1988 to 1992. That is when I first started reading Cerebus, after buying the first two phonebooks. I was maturing and so were my tastes. I started reading The Comics Journal and Comic Buyers Guide, with the occasional Comics Interview (mostly back issues) and Amazing Heroes. There were titles I kept hearing about, like Cerebus, Love & Rockets, Bone, Hate, and Hepcats. These series were in progress and back issues were hard to find, so I waited for collected editions. In 1993 I started working for Barnes & Noble and found my first issues of Love & Rockets, just before the finale at issue 50. I went back and read the collections. In the early to mid 90s, I was getting seriously into the indies, as I was fed up with DC and Marvel and the mess that the speculator boom brought to comics. The indies got a brief lift, as attention was focused on several, including Cerebus, Beanworld, Bone, Hepcats, A Distant Soil and Starchild. One of the factors that helped was that Dave Sim embarked on collective tours with the other self-publishers, making appearances together at stores and at conventions. I say a brief lift because the fallout of Marvel buying Heroes World Distribution led to a frenzy, as DC went exclusively with Diamond (and an option to buy them out) and Image and Dark Horse followed suit. Capital City, which was far more indie-friendly was left with few backers and eventually sold out to Diamond. Heroes World imploded and Marvel was back with Diamond. Diamond gave favored nation status to DC and Marvel, with lesser status to Image and Dark Horse. Everyone else was shoved into the back of previews. Comic shops who had been speculating and/or layed out large sums to order Marvel and DC, at levels beyond their sales (to get better discounts) found themselves with no cash and mounting debts. Many went under. Those that remained became extremely conservative in their ordering. Indie publishers struggled to stay alive. Most ended up forming relationships with a bigger publisher. Bone and A Distant Soil went to Image, though Bone ended up going back on its own, once the trades began selling in places other than comic shops. During this mini-boom, Wagner got out two more issues, #11 and 12. My first issue of Hepcats was number 11. Those of you who have seen it can understand how it hit me.
Hepcats 11 features an entirely silent story of what happened on that fateful day, the source of all of the pain that drove Erica to attempt suicide, whether she intended to go all in or just make a cry for help. We see Erica with her younger sister, Anneke, a cute little girl. They hear their father come home and rush downstairs to the kitchen and wash dishes. We see an angry man come in and drop mail on the table. Kevin comes in and we see the father point at his watch and appears to be yelling. Kevin flips him off and gets punched in the gut. He crawls out of the room and runs out of the house. Erica watches in silent horror. Little Anneke goes to the refrigerator and brings her father a beer and he hugs her. Erica, while doing laundry, is sent to get groceries, her little sister watching her as she leaves. The father sits at a table and we see bills, with final notices. There is a letter from a law office, which he opens and it infuriates him. We see him with his head buried in his arms, sobbing, a close-up on his wedding ring, suggesting it is related to the missing mother. We see Erica at the supermarket and a note being taped to a refrigerator, at home. The father sits down on the floor next to Anneke, who is watching tv. He touches her hair; but, we see in his eyes that something isn't right. Erica comes home and finds Anneke's glass lying on the floor. She picks it up and heads for the kitchen. We see an overturned chair and Erica rushes in. We see a collapsed table and Anneke unconscious, blood covering her pelvic area. Erica grabs towels and carries the little girl upstairs. We see rage in her eyes. The father is sitting out back, like a zombie. He is wearing a shirt and his boxer shorts and socks, but no pants. He has tears in his eyes as he looks at two fingers on his right hand, which are covered in blood. Suddenly, Erica strikes him with a fireplace poker. She stands there, not moving, when the father gets back up and attacks her, throwing her through the glass patio door. Time passes and we see her wake up in a pile of broken glass, with numerous lacerations. She gets to her knees and see her father sitting in a chair, holding a gun. We watch as he slowly thumbs back the hammer, then shoves it into his mouth. We see Erica go into the bathroom and vomit, then scream in agony. She goes and checks on Anneke, then the issue ends...
That was my intro to the series. Helluva start!
The next issue sees a recurring dream of Erica's, of her father in a tiled room, blood splatered behind him. She rushes to him, like everything before had been a dream, when he vomits blood and she wakes up. We see what happened next. She ran from home with only two dollars and hid in a shed, by a truck stop. She uses the restroom to clean up and sees the two dollars. Outside, a woman is on a pay phone (remember those?), her purse is visible through an open car window. Thanks to a distraction, Erica is able to grab her purse and run away. Inside is enough cash to get her a bus ticket to New Orleans, where Erica begins a new life, Kathryn having disappeared.
Unfortunately, the state of the market and personal turmoil dumped Martin Wagner deep into a financial hole. Things had improved as far as sales of the comic, doubling with issue 11 and the attention from Cerebus and the tours. However, expenses were draining cash. The publication of the Collegiate Hepcats helped, but, life issues put a drain on that. Wagner divorced his wife and his family helped bail him out of business debt. He made a deal with Antarctic Press to reprint the series and continue it; but, issue 13 never came. Wagner said initial orders were too low and he pulled the plug, though Antarctic said the orders were in line with previous issues and Wagner didn't deliver the artwork. Nothing more followed. An attempt to create a webcomic also ended quickly, with only 5 pages produced. Wagner had decided to get paying work and was working in commercials and advertising. he did some work for friend Robert Rodriguez, on Spy Kids, and also produced illustrations for some childrens books. he funded a documentary, via Kickstarter, called Bloody Work. He also co-hosted the Atheist Experience webcast.
In doing these pieces, I often skim over issues, to refresh my memory. With Hepcats, I read them again; all of it. The power of the story is tremendous and it saddens me that it was yet another victim of the comics industry of the 90s. So many companies and creators were squashed during this time. So many shops went out of business. In reading old interviews, it was funny to see Wagner reply to an online chat about working on setting up an e-mail; not a website, an e-mail! He talks of setting something up on Compuserve. Remember those days? The truly sad thing is that he could have probably made something of a web comic, 10 years later, if he had focused the same energy as when he launched the comic. We might be talking about Hepcats trade collections, a possible movie, or cable/internet tv series. Hepcats stands as a monument to unfulfilled dreams and potential.
Despite the sadness, we can still bask in the glory of the work that Wagner created. Hepcats is worth reading, even for the little story produced. The Double Diamond issues aren't easy or cheap to find, though the Antarctic issues are a little more available (relatively speaking). Collegiate Hepcats and Snowblind trades are out there, though Snowblind is a little pricier. You can read issues 1-10 here:
hepcats.comicgenesis.com/The site was last updated in 2008 and issues 11 and 12 were never uploaded. There are scans out there.
I feel a bit of affinity with this book, as you can probably tell. Wagner and I are the same age. There are some parallels in our lives and I look at the time frame of the book, 1988 to about 1994, where the future seemed wide open. At 50, I've lived that future and it wasn't quite what I expected; not worse, but different. I wonder how Wagner looks back on his? More than Miracleman #25, I'd like to see Hepcats 13 and a completion of Snowblind, Vol. 2. I'd love to see the Freshman Quintet and Glass Heartbeats. I suspect Freshman Quintet would be different than conceived and Glass Heartbeats would also, though it sounds like, again, art presaged life. Here's hoping that Joey, Gunther, Arnie and Erica are well and happy, even if they aren't together; and, thank you to Martin Wagner, for the stories he did give us.