March 1976
Superman #300: Cary Bates and Elliott S! Maggin end their Superman run with a bang (they're still on Action, though, so don't get too verklempt). The high concept of this anniversary issue: Superman's rocket lands "today" - 1976 - and thus he becomes an adult in the distant world of 2001. Actually, most of the story happens in 1990. Superman's rocket is found by the Americans, who secretly raise him as "Skyboy." Some dastardly Soviets decide to start World War III just because, but Skyboy stops them. He then comes to the weird decision that he has to stop using his powers, because if he keeps using them... what, humanity won't succeed in destroying themselves? I don't know. Anyway, fast forward to 2001, these same villains send a robot to America, claiming the robot is "Skyboy." The real Skyboy shows up, now calling himself Superman, and he wrecks the robot. THE END!
My Grade: B-. Great concept, great cover, typical execution.
Notes: The depiction of the "future" in Superman #300 is kind of hilarious. There are all the flying cars and 3D TV projectors and force bubbles and everything from sci-fi depictions of the future, yet somehow this stuff is supposed to happen all in the 14 years between 1976 and 1990. Sure. They also give America a female president in 1990, which is pretty forward thinking. And the fashions are as silly as the floating easy chairs; c'mon, guys, men have been wearing suits for well over 150 years now. Is fashion really going to change so drastically in 14 years that everyone is wearing space onesies?
More sales figures! Comparing last year to this year:
Superman Family #171- 221,429
Superman Family #177- 170,000
Ouch!
World's Finest #230 - 242,726
World's Finest #238 - 186,000
Holy nut punch! Wow. After Haney started so strong with the introduction of the Super-Sons, this title suddenly went straight into the dumper. I'm going to call this the "Metamorpho Effect." I don't really know why sales took such a massive nosedive, but the writing is clearly on the wall for Haney and company. Combined with the arrival of Jenette Kahn as head honcho, we're in line for a major editorial shakeup on this title very, very soon.
And Superman Family is doing just as bad. It took will have some format changes, which thankfully will result in more original content and less dirty reprints.
A strange year; the two main titles pretty much held steady, with Superman going up slightly and Action going down slightly, but the other books in the Superman family of comics both took a complete header. Yet neither book ends up getting cancelled, and within two years, the franchise adds another title in the form of DC Comics Presents. Are sales going to rebound? Or are DC's sales so bad overall that even massive losses like these are still considered solid by comparison? We'll see, but I'm guessing the latter.