Post by Slam_Bradley on Aug 16, 2017 13:47:32 GMT -5
Speaking of vinyl I happened to stop in at a Barnes & Noble for the first time in probably close to a year because I had some time to kill last weekend before some family stuff. I was surprised to see a display of vinyl LPs. There were a couple of people digging through them so I didn't really look at what they had (and I wasn't going to be buying anyway). But it was a surprise to see them there. The one LP I did notice and recognize was Marvin Gaye's WHat's Going On.
What's really interesting about the vinyl revival of the last 10 years is that it, for the most part, it hasn't been driven by sad old record collectors like me, getting all moisten-eyed about this obsolete format. It has been predominantly driven by Millennials, who are all much too young to have ever bought records when they were the dominant way that people consumed music. In fact, a recent survey of British teenage record buyers by the Guardian showed that half of the Millennials who regularly buy vinyl don't even have a turntable to play their records on. They listen to their favourite artists on their iPods or via online streaming platforms, but they still like to own a physical LP by their favourite band because it's a tangible representation of their love of that band -- which is exactly what I was saying earlier about human beings being hardwired to want to surround themselves with "things" that reflect who they are as people.
The other thing that's really interesting about the vinyl revival among teens and 20-somethings, is that it pretty much proves that previous exposure to an old, analogue format isn't necessary for that format to gain popularity again. I mean, none of the Millennials currently driving the LP boom has any nostalgic connection to vinyl because they're too young. That's an interesting phenomena to observe because it has implications for all forms of physical media that are under threat from digital replacements.