Back in the late 90's - I brought a couple of Swimsuit Issues from Image Comics and they were a rage back then and I got about 3-4 of them during that time frame. Later on, they even did a Lingerie Special Edition and then the complaints came from the female comic book readers and demanding that they want something for them. That's when it's started to died down and then pretty soon (in my area) they stopped doing these specials. Many local comic store owners refuses to sell them because of the problems of dealing with complaints with the female readers. I know that I'm guilty of buying some of them but at the end - I thought it was a waste of money to buy this stuff and therefore I felt that Comic Book Industry should be concentrating on other things and that's why these issues did not do so well with certain readers. After 30 years age, I've stopped paying attention to them and that's why I decided to leave them alone. I know Marvel did some so did DC Comics in a lesser degree than Image. Image was big on this and that's why they took a gamble on this and that why they did not do a good job on it. I like Image in the 80's and after that they all went downhill when my favorite title WILDcats fell apart and that's was end of my interests in Image Comics.

I seem to remember that Amazing Heroes did a couple of these before the comics companies did. I never really saw the sense in them. I certainly never purchased any.

I remember the x Men swimsuit poster magazines. The X Men males wore skimpy swimming trunks while Psylocke was hogging the whole swimsuit specials.

Never cared for them

Personally, I prefer real women in swimsuits.

I had stopped reading Marvel comics by the time they started the swimsuit issues so they were off my radar altogether. From the ones I've seen on the stands or online, the artwork is so contrary to my taste that I can't enjoy them even as straight cheesecake.

Maybe I'd have found them more attractive if they'd started a few years earlier, when I was more in tune with Marvel's "house style", but just thinking about the concept itself I don't really see the point: most superhero costumes are already as revealing and sexy as any swimsuit, so where's the added attraction?

Besides, even on a pure cheesecake level, I'd enjoy it more if it was part of a good story, etc. From that perspective, I think of them as the same kind of thing as those Marvel Handbooks, which I also dislike, and partly for similar reasons: they take what should be just one factor of a well-made comic and isolate it as if it's so important it can stand on its own. With the Handbooks it's "power levels" or whatever the accepted term is; with the Swimsuits it's the sex appeal or eroticism. I'm capable of appreciating and enjoying either when they're more or less skilfully employed as part of an involving story, but neither is enough on its own to sustain a full issue, in my experience - let alone an entire series.

When I had a subscription to Amazing Heroes, they just came in the mail like every other issue.  There were some good artists that contributed to them, but overall as genre it was a product of its time. The Sports Illustrated  Swimsuit issue is a worldwide smash in sales, comic companies thought it would be the same.....