In the late sixties/early seventies, the system via which comic books were distributed was crumbling and Marvel was gaining a headlock on what was left of it. Fewer and fewer stores had comic book racks. In 1970 when my pal/partner Steve Sherman and I visited DC Comics for the first time, the guy in charge — Carmine Infantino — kept quizzing on where we bought our comics in Los Angeles. He was asking us if we had any ideas of how DC could get comics to more potential buyers in our town. He wouldn't have been asking us if Independent News — a division of the same company that was the major magazine distributor in the U.S. — had any ideas.

But they clearly didn't. And what we learned was that the folks over in Independent office had very little confidence that the problem could be solved…or was worth solving. It was rumored around the DC office that some were suggesting that DC just scale back to the few properties that had merchandising value — Superman, Batman, a few others — and just publish those books, maybe as reprints, to keep the properties "alive."