They didn't start out doing that much licensed work, as The Hero Alliance was one of their early main series.  Campiti had started it at Malibu, after a fashion.  Campiti was one of a couple of people funded by Scott Mitchell Rosenberg, owner of Sunrise Distribution.  He and partner Brian Marshall started Eternity Comics, publishing Ron Lim's Ex-Mutants.  Marshall's Tricorp Enterprises handled licensing, color separations and print brokering, while Campiti's Campiti & Associates acted as a packager, hiring writers and artists and producing the comics themselves.  Campiti and Marshall soon started arguing about the direction of the company and Rosenberg negotiated a split, spinning each into their own new company.  Marshall stayed with Eternity, but Campiti started two new publishers, under Rosenberg's dime:  Amazing Comics  (black & white stuff, including Ex-Mutants) and Wonder Color Color Comics (publishing color comics).  It was at Wonder Color that Campiti helped develop The Hero Alliance, with Kevin Jaure.  However, they took the content to Roger McKenzie and Mark Hamlin's Pied Piper Press.  The end result was that the Hero Alliance debuted in a graphic novel, from Pied Piper, then a subsequent color series began at World Color Comics, which produced just the one issue.  Campiti then started Innovation, in 1988, with $400,000 in funding, in part due to controlling work from now-hot stars Ron Lim and Bart Sears.  That was the Hero Alliance graphic novel and first issue.  

When Innovation started, the name was far less ironic.  Their earliest titles were The Hero Alliance, Newstralia, Media Starr, Cyberpunk, The Group Larue, Legends of the Stargrazers, Cobalt Blue, The New Justice Machine and The Maze Agency.  They also had a few one-shots and a couple of other titles, but no major license.  That's a pretty diverse line:  3 superhero books, some sci-fi, fantasy, mystery and a bit of humor.  Stargrazers had first appeared at Pacific, in Vanguard Illustrated, with the Dave Stevens cover.  Cobalt Blue was the flipside of Justice Machine, at Mike Gustovich's Noble Comics and he then took Justice Machine to Texas Comics and Comico.  Cobalt Blue, at Innovation, as I recall, was just a reprint of the Noble material, though they might have continued the story.  Gustovich brought Justice Machine, from Comico, continued it, before selling it to Mark Ellis, who took it to his Millennium Comics.  The Maze Agency came over from Comico, with their bankruptcy.  It would also be published at Caliber and Alpha.  Nestralia, Cyberpunk, Media Starr  and Group Larue were all new material, originating there.

You don't really start seeing the licensed stuff, until 1990, with Anne Rice's The Vampire Lestat, adapting the novel.  It proved a big success, which spurred on the increase of licensing.  Unlike some publishers, though, they licensed literary works as well as tv and film.  At one point, they were the home for Anne Rice, Terry Pratchett, Gene Wolf, Piers Anthony and Larry Niven, plus they picked up Mack Bolan, The Executioner, at the tail end of their lifespan.  They still did fairly well with film and tv stuff, especially Lost in Space, Quantum Leap and Dark Shadows.  All three had rabid non-comics fanbases who bought the comics, especially Quantum Leap.  They were working on a Quantum Leap storyline, with Sam leaping into a baby, which was a story idea than Donald Bellisario had proposed in the series, but was beyond budget limitations for TV.  There was talk of using the idea for a film, but they could never get the backing.  Innovation was going to do the story, called "Second Childhood," with that storyline and solicited it, before they pulled the plug.  They at least had a cover....



Campiti ended up leaving Innovation over a dispute with the financial backers, as they wanted to continue pushing licensed material and he wanted to push more mainstream, superhero stuff, just before many of the other indies were putting out superhero lines in the following couple of years.

There is more information about the Quantum Leap story, which was intended to cover three issues at this site, Al's Place.........
Essentially, Sam leap's into a baby, in Part 1, then again, as a teenager (same kid), and then as an adult, in Part 3.